
03Hospitality
Boutique Hotel
In development · 77 rooms · Rooftop bar
77 rooms and suites above the Aztec Theatre with a rooftop restaurant and River Walk views. A 40 year partnership with Shreem Capital.
Entrepreneur, city builder, and U.S. Air Force veteran. Three decades restoring landmarks and building San Antonio's live music and hospitality landscape.
In 2013 the Aztec Theatre was a dark, dormant movie palace on the San Antonio River Walk. Samuel Panchevre leased the 112,000 square foot building through PHH Ventures, put $2 million into its restoration, and raised the capacity to 2,000.
After an 18 month, off market negotiation he bought the building outright, then brought in Live Nation and House of Blues to program it. The palace others had written off is now the city's crown jewel of live music.
"It brings energy and synergy to everyone."Samuel Panchevre
United States Air Force. The discipline and leadership that would anchor everything after.
His first River Walk venture, and where he learned the hospitality game firsthand.
An empty building near a Grayson Street underpass becomes a 25 year live music institution.
PHH Ventures leases the dormant 112,000 SF, 1926 landmark and begins a $2M restoration.
He buys the building outright, then partners with Live Nation and House of Blues to program it.
77 rooms above the theatre under a 40 year agreement with Shreem Capital. Still building.
A 1926 Meso-American movie palace on the San Antonio River Walk, rescued from dormancy, revived through a $2M restoration, and reborn as the city's crown jewel of live music.



Samuel Panchevre's career is the story of San Antonio itself, not built in boardrooms, but in venues, on riverfronts, and in neighborhoods others walked past.
After serving in the U.S. Air Force and earning a business degree from San Antonio College, he cut his teeth with Acapulco Sam's on the River Walk. In 1999 he spotted a cheap, empty building near an underpass on Grayson Street, signed the lease, and built Sam's Burger Joint into a live music institution that still stands 25 years on.
The same instinct carried him to the Aztec Theatre, then to Casa Catrina, commercial real estate, and a 77 room hotel rising above the palace he rescued. The building he brought back is becoming a full destination.
If you are exploring a business partnership, a real estate opportunity, or an entertainment venture in San Antonio, the right collaborators are always welcome.